Frenzy 7

Well, the last two frenzies were located in London, so we're gonna kinda sorta keep that connection going. As for the photo, yep, that's guitars. Lots and lots of guitars. Almost 2000. Whassup with all these guitarists gathering last week? You tell me...

1) Where did all these guitarists gather?
2) Why did they gather?
and
3) How could this possibly be connected to London?

Post your answers by clicking the comment link below. If you email me your answer, I'm sure I'll enjoy it, but it doesn't count for snocone action.

Rock on, bruthas and sistahs...



Hint Number 1: The answer to Question 3 has nothing to do with the Guinness Book of World Records. Guinness is Irish regardless of where a book may be published. This is the arbitrary and final judgment of the site administrators. Seek on, fellow travelers.